Sophie had one of these magnum temptations ice cream bars the other day and was shocked by the amount of packaging for a small ice lolly! The four ice creams come in a box, which is wrapped in plastic and the the four ice lollies are individually housed in their own box, sitting on a piece of corrugated card, with a lock style seal! She understands they are trying to brand the product as a naughty temptation that should be locked away, but the packaging is excessive, when we are all trying to cut back on packaging to do less damage to the environment. A case of a brand being out of step with society!
The packaging promotes a website - 'a world of pleasures' (you get the packaging pun now!) They have missed a trick here as they have just provided a poor mans YouTube experience, asking us to load pleasure videos zzzzzzzzzzzzzzz. So now the packaging feels even more of a waste...
