Over recent months we have been working with Edexcel on an integrated communications program to promote their range of BTEC qualifications nationally to teachers. The campaign utilises press ads, direct mail, events, email and website. Here is a preview of the campaign and the new taster packs.
We launched Meat Free Monday's digital integrated communications recently and our activity on this high profile campaign has grown even further...
Meat Free Monday is a campaign to help the planet, by reducing everyones carbon footprint through eating less meat. Mass meat production is hurting the planet and this campaign asks us to help reduce mass demand by not eating meat on a monday. Everyone at Silver Chair is now meat free on a monday - join it too!
Our work on this campaign has been to create a number of digital media platforms that communicated the campaigns ethos and activities - see the site we developed at Meat Free Monday Website
You can now join in and keep in touch with the Meat Free Monday community on Twitter, Meat Free Monday Twitter and there is already are over 5,000 fans on the campaign's Facebook site - Meat Free Monday Facebook
We have found eating no meat on a monday isnt as hard as you think and is healthy. Linda McCartney Foods are publishing yummy recipes each week to help on this link Linda's MFM Recipes
Our resident Pap has been on the loose again...and taken this pic of a poster we created recently. Seen in London, it's promoting a campaign we're working on with Edexcel to launch the new GCSEs which kick off in September 2010. The new exam helps young people realise their full potential by making them a little less focussed on "exam-day" performance (and nerves). They have also been re-structured to be really engaging to ensure learners remain enthusiastic from start to finish. Just what a few of us round here could have done with...
Don't look at the three folk strolling in the sunshine, look at the monster sized window graphic, screaming Edexcel's FLT snapped by Fran (who was luckily armed with the corporate camera, gorgeous designer handbag, a latte, several notebooks and a spare pair of shoes) en-route to a meeting in London.
We created this new brand for client Edexcel which was recently launched together with a nifty digital package - that just sounds so wrong... so to be more specific...We worked very closely with Edexcel to give them a concept which would work across a number of media and digital tools.
It's all part of the 14 - 19 VQ (Vocational Qualifications) Reform Programme. The FLT will help learners aged 14 + maximise their potential - especially those who might fall off the radar in more traditional qualification structures.
Well Snapped Fran!
When Creative Director, Terry returned from his Meat Free Monday client meeting recently and told us he'd been singing with Paul McCartney we honestly thought he'd spent too long in the sun.
That was until we had the proof. Terry, (sitting directly next to PMcC) seems to be quite at home, in an awkward, self conscious, musical sort of way. Apparently he sings like an angel ;-) take a look at the full video by clicking here
