Silver News

will you be tweeting from TV?

 

It's a fact...social media and television are becoming more and more intertwined. A monster Tweet storm usually accompanies shows like The X Factor and every weekend keywords related to the show occupy half of Twitter's global trending topics. Even more impressive than that though - about 5% of worldwide tweets mention the finalists' or judges' names.

The word is out that whilst TV has been a little slow in integrating social media there are plans by a range of suppliers (one being Canvas a proposed partnership between the BBC, ITV, BT and Five to build an open internet-connected TV platform, subject to BBC Trust approval) to include social content-sharing features as well as integrating Twitter. Canvas may take too long to be a standard, with the Trust consultation!

But TV is finally waking up to the internet :-)

What's your digital footprint look like?

 
  
Just as we are all careful to maintain a responsible carbon footprint – we should also be aware that our digital footprint can make us individually vulnerable…

What you do on the internet builds up your online reputation and it is becoming essential to keep an eye on our internet persona's - now there is an app for it.

Aaron Zinman, a PhD student  has now created an internet application that “aggregates” your online identity and visualises it as a beautiful bar-code. “It is meant for the viewer to reflect on our current and future world, where digital histories are as important if not more important than oral histories, and computational methods of condensing our digital traces are opaque and socially ignorant," writes Aaron Zinman.

All you have to do is enter your name or the name of the person you want to check out, and the application will start to build a persona. Scary huh??

So what do you look like? read more click here

Brands in UK missing social opportunities :-0

To many of us this isn't a big shock, the shock is that the research of the 500 brands in the 2009/10 Superbrands list showed that nearly 75% of them don't have any social media presence!

And when you think of the numbers of the UK population using these platforms its even more bewildering. Again its strange especially when PC's now outsell TVs, yet these same brands continue to drop huge budgets into TV!

Maybe its not the brands though that need to heed this headlines but us agencies, we have enough PC and Mobile users out there to communicate effectively with the population on social networks, but still brands don't feel we are giving them a media they feel comfortable investing in. We have work to do...

Source | News | New Media Age: http://bit.ly/73xsCr

Old(er)'s the new young

 

Nielsen's last research, shows the most interesting recent on-line trend is the take up of social networking by older groups – infact the power of the grey click (well, would be grey if it weren’t for a bit of help from the bottle) is never to be underestimated.   By this month there’s as many 35 – 49 year olds on Facebook as there are 18 – 34 year olds. Move over kids, Gr’mars 'comin ta town!

See http://mashable.com2009/03/09social-networking-more-popular-than-email/

 

It's murder out there

There's an awful lot of murders in Midsomer considering only 4 men and a goat live there. Clearly they've had to look for more unsuspecting victims and visited Hemel last Sunday - just outside Silver Towers.

"Just need to change this wrench..." murder looks like the least of John Nettle's problems.

Had a good day at the office?

 

When Creative Director, Terry returned from his Meat Free Monday client meeting recently and told us he'd been singing with Paul McCartney we honestly thought he'd spent too long in the sun.

That was until we had the proof. Terry, (sitting directly next to PMcC) seems to be quite at home, in an awkward, self conscious, musical sort of way. Apparently he sings like an angel ;-)  take a look at the full video by clicking here